Heuristic Evaluation
A senior review of key screens and flows against established usability principles.

A structured, evidence-based UX audit of your product’s usability—paired with a prioritized action plan your team can actually execute.
Our UX Audit & Strategy service combines both in one engagement. You leave with a clear diagnosis and a roadmap your product, design, and engineering teams can act on immediately. This is often the first step before a redesign, new feature build, or design-system initiative—and it works just as well as a focused standalone engagement.
Senior-led
Expert review, not automation
Evidence-based
Heuristics + behavioral data
Action-ready
Prioritized roadmap, not a list
The output is designed to become a working product brief—not a presentation that gets filed away.
A senior review of key screens and flows against established usability principles.
Map onboarding, activation, checkout, and upgrade paths against behavioral data.
Task-based sessions reveal where real users hesitate, misclick, or give up.
Turn recordings, heatmaps, and funnels into a clear explanation of user behavior.
A dedicated WCAG 2.2 AA review of contrast, navigation, labeling, and assistive support.
Translate evidence into quick wins, mid-term fixes, and structural change.
Compare critical flows, feature parity, and patterns across 3–5 category leaders.
Find visual and component inconsistency that creates learning and delivery friction.
01
Traffic is steady, but signups, activation, or checkout completion are not.
02
Analytics show the point of exit, but not the reason behind it.
03
The same two or three features keep creating questions and frustration.
04
Features were added faster than navigation and structure could keep up.
05
Similar actions look or behave differently from screen to screen.
06
Reviews, NPS, and sales calls surface issues that nobody can confidently prioritize.
07
A redesign, funding round, or new platform needs an objective baseline.
08
Internal opinions conflict and decisions keep getting relitigated.
We work inside your existing toolset—from Figma and FigJam to GA4, Hotjar, Mixpanel, Amplitude, Maze, and Miro.

We transform complex ideas into visually
stunning, high-performing digital experiences.
No chaos, just clear results.
Goals, users, KPIs, known pain points, and existing research.
Every key screen reviewed against usability and accessibility standards.
A focused comparison with 3–5 relevant category leaders.
Findings scored, sequenced, and presented live to your team.
Get instant clarity on what matters most
Stop guessing why users churn, hesitate, or drop off. Get a clear diagnosis and a strategy your team can start executing this quarter.